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Consultancy: Jo Storie Designs

With many years experience in the knitwear industry, Jo brings her knowledge and creativity to all aspects of design and development. 


Jo Storie offers the following design services:


  • Collection design from concept to fit approval, including yarn and stitch  sourcing and development
  • Flat sketches, specifications and technical drawings, for Fully fashioned, Hand knitted and Cut & Sew knitwear.
  • Factory liaison
  • Consultation & direction
  • Trade show research and reporting
  • Trend service, including yarn and fabric research,  swatching, collecting vintage samples and competitive shopping & reporting.



  • Jo has experience of Far east and European manufacturing
  • Of range development for high end designer and Luxury markets to  bridge  and high end high street
  • She has also worked  for mail-order and on-line retailers, including yarn suppliers
  • She has designed for women, men and children
  • She has held senior designer and design director positions for some of America’s largest retailers
  • She has a technical education in Knitwear


To find out more or discuss how Jo Storie Designs can help you, please email