I recently blogged about my inability to part with my precious prototypes and test knit samples, but the time has come! I’ve literally run out of space in my IKEA cupboards and I can’t bear the thought of ripping them down and turning them into something new, so I’ve started to prepare them to leave me and take up their place in someone else’s cupboard.
I’ll be parting with some 100% super chunky Italian Cashmere pieces from the Jo Storie Cashmere Collection, that once graced the racks of London Fashion week at the Exhibition, some pieces from the Jo Storie Ecology collections and some pieces which have further celebrity status having walked the catwalk of the Royal Highland Show in Edinburgh and were given space in Scotland on Sunday and the Daily Telegraph. Each design will come with its own little biography, to help re-home it. Maybe like some of my patterns, the new owners will keep me in touch with their readjustment to life on the outside (of my studio).
So if you are not signed up already to my newsletter, I’d suggest you do it soon, as subscribers will be the first to know when and where the first Jo Storie sample sale will take place.

Considering I am a knitwear designer you would think my loved ones would have an abundance of hats and scarves and sumptuous sweaters, well you would be wrong.
I have a feature in my local newspapers ‘The Berwickshire News’ and ‘The Berwick Advertiser’ this week and I have set a competition to win one of my ‘Cove’ hats valued at £60. To win the hat the readers have to visit the website and look at this blog and work out the following anagram:
Following the runaway success of the pattern in PDF form we’ve decided to go into mini production of the finished hat.
My son is nearly seven and already picks out his own clothes, which sadly marks the end of my days as his personal stylist. Although he still lovingly wears his mummy's hats and scarves (I’m channelling the boy band look) I have never attempted to work a sweater for him since the ‘milk bottle’ one (that my family affectionately call it).
I’m surrounded with my new fibre discoveries for the season, a bit of eco wool alpaca, an uber chunky Alpaca blend roving and a fabulous alpaca chainette, and then something occurs to me? It’s all about the alpaca... I know I’m drawn to it because I have an unhealthy relationship with luxury yarns, having spent a large proportion of my career surrounded by cashmere. But this season it just seems like everyone is pushing it. And I couldn’t be happier, it creates just the right balance of bulk without the extra weight and adds a soft halo to everything that’s produced in it, much like cashmere but a fraction of the cost.
There are so many beautiful yarns out there at the moment, my stash is a little obscene (don’t tell my husband, but thank goodness for Ikea storage!)


31st August 2011 - Found myself in Edinburgh for my wedding anniversary and just had to do a bit of window shopping. First stop was Harvey Nichols to check out what designers are up to. Stores switched from summer to Autumn in early July so all the Fall collections were in.
There were lots of oversized beanies and super chunky cable knits, lots of cape like silhouettes and plenty of snoods. It’s always a wee bit of a relief to see my designs are on trend and are in keeping with what’s on sale.

I’ve had some great feedback from people who’ve read the article in Knitting Magazine (August edition), which included the pattern for Cove cardigan.
We were lucky enough to have some of our designs shown on the catwalk at the Royal Highland Show in Edinburgh on 23-26th June 2011. The designs ‘Aspen’, ‘Alaska’,’ Cove’, ‘Madison’, ‘Bramble’ and ‘Savannah’ were all featured.